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Licensing and Marketing

When a drug is proven safe and efficacious in human trials, it is ready to enter the market. This stage includes complex legal and business negotiations between scientists and pharmaceutical companies.

Active Epicenters

Licensing and Marketing Team

Students will learn how to engage in licensing of new drugs, a key step in bringing new drugs to market. In tandem, students will learn about marketing strategies to facilitate knowledge about these new drugs to the lay and clinical populations, which pairs with launching new drugs successfully, and saving lives across different diseases.

Collaborative groups supporting student work: